GfK Ukraine research on payment habits of Ukrainians: what are the conclusions business should do?

  • Affluent — Ukrainians from 25 to 50 years, whose income is in the range from 15 000 to 20 000 UAH per month. I prefer to rate the lower threshold at 10,000 UAH, but a lot of it depends on the product. This is an «understandable» audience to us of people who are already «in it». With You must begin the development of our product with this people.
  • Mass — Ukrainians from 16 y.o. and older, living both in cities and in villages. There is no financial sampling. This is a wide audience, which you need to switch to after sufficient saturation in the Affluent segment.

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CEO of the international payment system LEO, the shareholder of IBOX Bank

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